Your destination for premier suncare

Born and refined in the paradise of Aspen and Maui, our mission is simple: to provide unparalleled sun protection for those of us who love the outdoors.


How do we achieve this? We work closely with industry leaders on formulation, efficacy, and design to bring you the highest quality and best performing suncare that you can trust – at any elevation.

Ingredients matter

Sheer Mineral Sport SPF 50 uses zinc oxide. The Food & Drug Administration recognizes zinc oxide as safe and effective. Most sunscreens on the market are made with active ingredients that the FDA does not generally recognize as safe and effective. Top-tier sun protection is fundamental to our mission to protect you in everything you do under the sun.

Connections matter

Connection is important to us. We feel better when we are outside, connecting with nature and with others. That’s why we encourage everyone to Get Outside. Get Moving. Get Connected.

Experiences matter

It’s really about you. We love to hear about how the aspen islanders community explores and enjoys the outdoors and how we are a part of it.